Dispatch from the Head Sherpa

Will you #BeHere? Delaware Leads the Nation in Geo-Mapping Social Media Project

As small and medium businesses enter into electronic marketing arena, they face new challenges unlike any seen before in traditional marketing outlets. Applications, live maps, social media shout-outs all carry great weight to those users "in the know" - but how does a business get recognition and tap into this audience? How do they get people in the door?

Enter #BeHere Wilmington - an ambitious geo-locating project that aims for Wilmington to be the first city in the country to have 100% of the downtown street-level businesses added to mobile applications like Foursquare, Facebook Places, Gowalla, and Google Places. With the tremendous outpouring of support and growth that the social media revolution has seen in the First State, (search the #NetDE and #BeHere tags on Twitter to get the full connected experience), it seems only obvious that a project of this magnitude would develop here first!

Initially conceived by Will Minster, the Director of Economic Restructuring at Downtown Visions, the #BeHere project has grown into a mass collaboration, including many of our friends and colleagues who are at the forefront of social media integration here in the First State (Check them out here: CoINloft, Verge, Archer Group, Web Happy and 23rd5th).

A determined group of folks set out over the weekend of April 30th to cover over 70 city blocks and 280 street-level businesses in the heart of downtown Wilmington. Twenty-four hours to get every business on the map, complete with pictures, useful tags and even QR (Quick Response) codes. Did they make it?

To follow the progress of #BeHere Wilmington, please click here.

We hope that you are as excited as we are about this project and let us know if we can help you get involved with us and #BeHere now!

All the best,


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