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Top considerations when collecting customer data

Businesses are collecting, processing, and storing data at a breakneck pace, and it’s increasingly difficult to keep up. Despite the importance of business intelligence, it’s important to collect data that is actually useful and relevant. A few essential tips will prevent the most common challenges.

How to verify Android apps

More and more people are relying on Android tablets for work, hence cybercriminals are creating counterfeit apps that impersonate popular apps and try to misguide users. Today, there are reportedly over 2,000 fake apps on Google Play Store. The apps usually collect users’ sensitive data or infect devices with malware, which could lead to financial losses or identity theft.

Why website engagement is a crucial metric

When it comes to website analytics, traffic isn’t everything. Engagement with your site content is a better indicator that visitors to your website convert into customers. Here’s how to track your engagement metric using Google Analytics.
How do you measure engagement?
Just because a page receives a large amount of traffic doesn’t mean it has quality content.

Microsoft Office 2019 or Office 365: The best choice

Microsoft Office is one of the most installed software suites in the world. If you are looking to integrate it into your company, you can either purchase Microsoft Office 2019 or sign up for cloud-based Office 365. Both promise the same features that the Office suite is known for, but they are different enough to be better suited to some users than others.